32 Google Analytics Must Have's for Best in Class eCommerce Stores

Best in Class eCommerce Analytics Data Integration Checklist:

In today’s business, whether your primary business is eCommerce or not, you have to have a website. You know this, so you’ve gone through all the right steps to make sure your customers can find you online, you have a nice landing page, a call to action, you are posting on social media, and maybe even doing some advertising. Now what?

If you don’t have analytics set up on your site with best practices, you may be wasting your time and money. How can you improve your business if you don’t know what your customers are doing? Where are they coming from? What are they looking at? What are they not looking at? What should you do about it tomorrow? Analytics is the key to understanding your customers’ past, present and future. 

Just like when you start a brick-and-mortar store, you want to make sure you cover all of your bases. You check the shelves, you talk to customers, you get feedback from employees. If you have a store, and someone asks an employee where something is, you want them to be able to find it right? The difference is, if you don’t have your site search set up, someone can easily just click out of your store, and unfortunately it is that easy to lose a customer in the digital space. Setting up your store is where we come in. Analytics helps you check your digital shelves. Analytics shows you what you customers want. Analytics helps you decide how to advertise more effectively. Following this roadmap ensures your store will be up and running with the best analytics practices in place. We will be your guide and take you to from beginning to end. 


  1. ОGoogle Tag Manager
  2. ОGoogle Analytics: Universal Analytics
  3. ОEnhanced eCommerce and Confirmation Page Pixels
  4. ОWebmasters - Google (SEO)
  5. ОBing - Webmasters Tools (SEO)
  6. ОGoogle AdWords (Google Search PPC)
  7. ОBing Ads (Yahoo & Bing Search PPC)
  8. ОSite Search Optimization
  9. ОInbound Link Campaign Tracking UTM Tags
  10. ОSocial Media Tracking in Analytics
  11. ОUpload Marketing Costs in Analytics
  12. ОBot-blocking in Analytics
  13. ОVisitor Demographics & Interest Reports in Analytics
  14. ОGoogle Content Experiments (Site Optimization A/B Testing)
  15. ОLink Share URL Shortener Analytics
  16. ОWebsite Likes and Product Page Sharing
  17. ОOn-site Event Tracking in Google Analytics
  18. ОCustom Dimensions in Google Analytics
  19. ОCustom Metrics in Google Analytics
  20. ОConversion Tracking (Confirmation Page or Events)
  21. ОProduct / Cart Abandon Remarketing
  22. ОOn-site Content Grouping in Google Analytics
  23. ОMarketing Channel Settings in Google Analytics
  24. ОConversion Attribution Model in Google Analytics
  25. ОAdvanced data Segmentation in Google Analytics
  26. ОCustom Alerts in Google Analytics
  27. ОTraffic and Site impact Annotations in Google Analytics
  28. ОWebsite Speed Tracking
  29. ОGoogle Real-Time Website Analytics
  30. ОThink with Google (online marketing insights)
  31. ОGoogle Trends (keyword based market research)
  32. ОMobile Website Responsive Design

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