To follow these instructions, you will need to know your confirmation page URL to create the tracking code. The sample used is "example.com/thank-you.html."
STEP 1: Create a new tag in Google Tag Manager.
Log in to Google Tag Manager and click on the appropriate account, as with the other examples in this blog we are using "My eCommerce Business."
Next click on the appropriate Container. For this example, we are using the fictitious "eComm Widget Store."
Make sure you are in Container Draft and click on "New."
Next select "Tag."
You will now have to give the new tag a name. Call it something like “Transaction Sale.”
STEP 2: Select the type of tag.
Since this is for the confirmation page and it is for eCommerce Analytics, you will have to start with Google Analytics and then choose Universal Analytics.
Now enter your Google Analytics Tracking ID which you received when you first set-up analytics. This Tracking ID is needed so that you can connect sales and revenue from your website with the incoming traffic and on-site visitor performance.
Next select the Tag function by selecting the “Track Type.” In this case it is for a transaction or order.
STEP 3: Set where and how the new tag "fires."
You will now have to configure when the tag fires. Please select “Firing Rules.”
You will have to create a new rule for when the tag needs to fire. Please click on the radio check-mark for “Create new rule.”
Now name the rule something that is descriptive of the firing behavior of the tag. We will call this rule “Order Confirmation Page.”
Next, you will have to write a rule for when the tag needs to fire. Since this is for the confirmation page, select the URL from the drop down that contains only the root URI for the "contains" parameter logic. Basically, the URL for the the page in your final step in the buying process. Check with your IT or Developer to find out what the confirmation page is called.
For this example we will assume the confirmation page contains the URI "thank-you.html" (this is only an assumption for explanation purposes ONLY, you will need to check with your IT or Developer for that actual page root URI. A note: most times the base URI is followed by query strings. Only use the root URI for the "contains" logic).
You now have the tag named, the tag type, the tracking ID for the Google Analytics property, the track type and when it should fire. You are almost there. You just need to click “Save” if everything is in order.
Once you select “Save” you will be able to see all of the tags you have created. At this point there should only be two tags: Google Analytics (for site wide traffic) and the Transaction Sale tag we just created for tracking confirmation page and sales or orders.
You are ready to create the instance of the two tags within the container. Please click the “Create Version” button.
STEP 4: Publish your new Tags!
Click on “Publish.”
Once you click on “Publish” you will have to confirm. Click “Publish” again.
Congratulations! Your new eCommerce tracking pixel is now live and ready to collect transaction data.
To follow these instructions, you will need to know your confirmation page URL to create the tracking code. The sample used is "example.com/thank-you.html."
Log in to Google Tag Manager and click on the appropriate account, as with the other examples in this blog we are using "My eCommerce Business."
Next click on the appropriate Container. For this example, we are using the fictitious "eComm Widget Store."
Make sure you are in Container Draft and click on "New."
Next select "Tag."
You will now have to give the new tag a name. Call it something like “Transaction Sale.”
Since this is for the confirmation page and it is for eCommerce Analytics, you will have to start with Google Analytics and then choose Universal Analytics.
Now enter your Google Analytics Tracking ID which you received when you first set-up analytics. This Tracking ID is needed so that you can connect sales and revenue from your website with the incoming traffic and on-site visitor performance.
Next select the Tag function by selecting the “Track Type.” In this case it is for a transaction or order.
STEP 3: Set where and how the new tag "fires."
You will now have to configure when the tag fires. Please select “Firing Rules.”
You will have to create a new rule for when the tag needs to fire. Please click on the radio check-mark for “Create new rule.”
Now name the rule something that is descriptive of the firing behavior of the tag. We will call this rule “Order Confirmation Page.”
Next, you will have to write a rule for when the tag needs to fire. Since this is for the confirmation page, select the URL from the drop down that contains only the root URI for the "contains" parameter logic. Basically, the URL for the the page in your final step in the buying process. Check with your IT or Developer to find out what the confirmation page is called.
For this example we will assume the confirmation page contains the URI "thank-you.html" (this is only an assumption for explanation purposes ONLY, you will need to check with your IT or Developer for that actual page root URI. A note: most times the base URI is followed by query strings. Only use the root URI for the "contains" logic).
You now have the tag named, the tag type, the tracking ID for the Google Analytics property, the track type and when it should fire. You are almost there. You just need to click “Save” if everything is in order.
Once you select “Save” you will be able to see all of the tags you have created. At this point there should only be two tags: Google Analytics (for site wide traffic) and the Transaction Sale tag we just created for tracking confirmation page and sales or orders.
You are ready to create the instance of the two tags within the container. Please click the “Create Version” button.
You are ready to create the instance of the two tags within the container. Please click the “Create Version” button.
Click on “Publish.”
Once you click on “Publish” you will have to confirm. Click “Publish” again.
Congratulations! Your new eCommerce tracking pixel is now live and ready to collect transaction data.
Need more help setting this up? We'll walk you through next steps for setting up your eCommerce analytics, schedule a free half hour appointment.
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