How to increase targeted country traffic with content management marketing


Certain global country traffic will outperform others either in terms of Revenue Generation, Conversion Rate, Revenue Per Visitor or overall quality of traffic. These are the International Zones in which you should concentrate your online marketing efforts to the point of market saturation and optimal return on investment.

KEY POINTS
  • Best performing International areas don't necessarily translate to market metro size or existing quantity of traffic to your site.
  • Country segments perform well because of your product assortment, proximity, shipping/tax rates and overall market competition.




 GET MORE TRAFFIC
  • Go after your top performing international country segments
  • Your options for increasing traffic from these area's include Paid Search, targeted SEO landing pages, Local Listings and Geo Metro specific Off-line marketing channels
    • Paid Search Strategy = bid up your top performing keywords in these high performing countries by creating geographic specific ad groups with a lower ROI threshold, so that you can increase bid prices, get more traffic, convert at a higher rate then the rest of your site, and make up the difference in lower ad spend to sales ratio on your increased revenue from traffic you normally would have lost out on.
    • SEO Landing Pages = SEO is a great way to get free traffic from international zones, by creating landing pages on your site that are keyword heavy (in your on-page copy as well as in the page title, page description, H1 & H2 tags) for these countries, that use terminology, slang, colloquialisms or jargon specific to these zones (think of Baby Carriage vs. Stroller vs. Buggy or Perambulator or Pram vs. Pushchair, etc. you get the picture)
    • Local Listings = these are very specific country centric online publications and can be a treasure trove for the aggressive online marketer, because ads are very targeted, usually very affordable, can have long  runs or flights (make sure to add UTM Tracking Parameters and build entire campaigns as well)
    • Geo Targeted Offline Marketers = these are affiliates or professional bloggers who only blog or promote in a certain country
    • Social Networks = the wisdom of the crowds is very targeted and often yielding high volume traffic, this can be tricky to convert, since it is disruptive advertising, but if funneled into their own campaign, new international awareness and even be re-targeted, these services are readily available through Facebook or especially Twitter
    • Traditional Offline Advertising = this method will work best with online marketing when you know which international markets work for you, and since you have a proven list of countries to target you can advertise offline with higher than average return on investment rates and the ability to monitor localized success from traditional methods such as billboards, bench ads, local TV Spots, local Radio Stations, newspapers, direct mail or door hangers, by utilizing Vanity URLs or Country Specific Website Versions. 


And yes in the UK they are still called Perambulators or Prams :)




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