How to turn site search keywords into paid search PPC keywords

Conducting PPC Keyword research is not easy due to all the potential sources for keyword generation. One of your most successful sources comes right from your site. High volume converting site search keywords.

These words are generated by your site visitors either because they are searching for a product specifically or because they want a faster way to navigate your site. Regardless the reason they are converting on your site for these keywords, due to your site's relevancy for the words or products they are searching for.